Social Media Marketing is now a serious business. It's not a fad, it's not about the technology and one size most definitely does not fit all. It is about an understanding of an audience and how individuals interact with your brand and with other users.

Used correctly social media can:

• Create a buzz about a product or service
• Allow the public to take control of the relationship they have with your business
• Facilitate a structured relationship in which your most valuable customers become true advocates
• Operate as a product development/research resource, creating a virtuous loop of feedback, for your product and service