RH Partner's team has a wealth of experience across the full media spectrum and we take pride in being a media-neutral agency. This means we can plan each and every campaign based on the specific goals of the individual client.
Each tailored solution incorporates the most effective combination of media platforms, integrating digital and traditional media channels as appropriate, in order to fulfil the brief. Our knowledge enables us to plan locally, regionally, nationally and internationally.
Media planning starts with understanding the target audience and their behavior. We have access to a range of evaluation tools to provide insights which inform the development of the media strategy.
We subscribe to MediaTel, the leading source of online information to the UK media industry, which incorporates:-
- Data Trend & Comparison Reports: Covering all media types: Press, Television, Online, Mobile, Radio, Cinema and Out of Home.
- Major Data Sources: Sources include ABC, BARB, comScore, JICREG, Nielsen, NRS, Rajar, TGI, Touchpoints and UKOM.
- The Regional Database: With its unique mapping system this enables RH to map media opportunities and view demographic profiles within tightly defined areas. We are also able to combine this with geodemographic profiling (eg Mosaic) to map target audience hotspots.
Using the research available we take account of the media consumption patterns of the target audience, quantitative comparisons such as relative audience reach & profile, shifting behaviours in media usage and, very importantly, the cost/value of each medium.
We also consider qualitative factors such as the communication characteristics of the medium and the environment the advertising will appear in. Furthermore, we apply our understanding of how the audience might respond to the communication based on client specific response/tracking data and industry research.