Don't let Devon go to waste

Their task
With Devon becoming the top recycling county on the country our client decided it was time to focus on the unpalatable amount of food that gets thrown away - every year the average family dumps around £600 worth!

Our solution
We thought the best way to engage, inform and entertain would be to develop a series of pop videos as part of a comprehensive online campaign. These fun films highlight different issues relating to the reasons we waste food. Backed by research, these films intend to get the common-sense messages across without becoming preachy.