Plastic surgeon TV ad

Their task
Don’t let Devon go to waste is a cross county partnership charged with reducing the amount of waste being sent to landfill, a costly and environmentally damaging issue. Our partnership with them started over 8 years ago when the recycling rate was 19%.

Our solution
Working closely with the client’s own very successful initiatives we started by carrying out extensive on-going research to gauge the public’s attitude to waste. Next came strategic planning and targeted creative campaigns across all media (including award-winning TV), which have helped Devon achieve a recycling rate of over 55%, placing us in the top 2 recycling counties. Indeed our campaigns for Devon have been taken up, rebranded and used by several other counties.