Through no fault of it’s own, Staffordshire is a county that has long been over-looked as a holiday destination. With that in mind we were tasked to raise the county’s profile, specifically as a short break destination.
Staffordshire, with its natural beauty, world-class themes parks and attractions, history and heritage has more than enough to attract the potential visitor. All we had to do was let people know.
Through the use of large format posters, brochures, digital advertising and emails we have been communicating the county's offering under the ‘Staffordsheer’ copyline.
The impact of the Staffordsheer campaign has been measured through a major research programme.