The National Trust in the South West has many beautiful homes, gorgeous gardens and natural landscapes under its care. It’s our job to remind people about these treasures on their doorstep and to inspire them to visit, play, wander, learn, indulge and return.
Planning and buying media around the seasons we then develop creative campaigns that aim to encourage people to get out and enjoy the National Trust places across the region. Using press advertising, local radio, posters, online and film we have covered many different messages to varying destination audiences that would potentially find a day out at a local National Trust place rewarding.
Comparing RH's 2015 campaign period vs. 2014:
- Visitor numbers to National Trust properties increased by 9%
- Visitor spend at properties increased by 12%
Working together with the National Trust we have achieved year on year visitor number and ancillary spend increases since 2011.