Having delivered successful social change and child care campaigns within Devon for many years, RH were engaged by Hampshire County Council to provide digital strategy for their Adoption and Fostering services. Child care is a hugely important role for any Council to perform, and RH take our involvement in this area extremely seriously.
Constructing successful campaigns within the child care sector presents unique challenges. Becoming a foster or adoptive parent is a big commitment and one that is not taken lightly. This is made even more difficult due to increasing competition from national private adoption and fostering agencies, with whom local authority services must compete.
Dedicated Paid Search activity geo-targeted in and around the county ensured Hampshire County Council’s Adoption and Fostering services were positioned prominently to prospective carers on Google, delivering an immediate uplift in website traffic and telephone enquiries.
To help build a more recognisable identity for Hampshire County Council’s fostering and adoption services, we worked with our client to create a new Homes for Hampshire Children brand and established its presence on key social media platforms and through animated video content (produced in-house at RH).
Positioning the Homes for Hampshire Children brand as an approachable entity on social media in turn allowed us to harness the power of programmatic social advertising to reach and engage with potential carers across all walks of life.