Cycling for Softies approached RH Partners with a brief to completely overhaul the look, feel and booking process on their website for their high-end French cycling holidays.
Critical to the success of the new website was to create a fresh design which placed Cycling for Softies' diverse range of holidays front and centre.
As a business with a wide customer base - ranging from young couples, to families, and retirees - ensuring accessibility across the full range of devices was also crucial.
Our solution was to create a highly visual, fully responsive website design using the latest web technologies to make extensive use of striking imagery collected from holidaymakers themselves.
The inclusion of crowd-sourced imagery ensured that all holidaymaker audiences were catered for, and a range of navigation options allows visitors to discover their ideal destination based on their own personal preferences.
Optimisation of website code allowed the standout visuals to carry through both tablet and smart phone variations of the design without compromising website speed, and user experience was maintained with touch-friendly navigation and dynamic re-sizing.
The refreshed website has proven to be a big success, with traffic numbers, repeat visitors and bookings all increasing post-launch. Our iterative approach to web development means the site continues to evolve to cater to the expectations and demands of online consumers.