Versatility is my middle name, (not really, it’s Siobhaine) I’ve held various agency positions over the years, from Account Manager, to Director of Operations; where I have built up extensive media knowledge across both offline and online platforms.
My key strength is being able to thoroughly understand the client’s business and prepare proposals that create both short-term and long-term media buying strategies. Which comes in handy as we live in a results-driven environment where media buying is strategically central to the success of any marketing campaign.
I’ve built up a successful track record in media planning and buying for a number of different sectors (i.e. Travel & Tourism, Finance, Not-for-Profit/Charity, Education), working with such clients as The College of North West London, Plan UK, United Response, Shearing’s Holidays, Just Go Holidays and Baker Tilly.
My most memorable achievement so far? Being on the winning pitch team for The Eden Project's first year of marketing.
Outside work I can be found lifting weights whilst listening to Dolly Parton!