Welcome to the Wild West!
Earlier this year, RH was tasked with helping attract visitors to Somerset and Exmoor during the summer months. To achieve this we have utilised digital and offline channels to showcase the unspoilt beauty of this area and the vast range of activities and things to do when you spend your summer holiday in the ‘Wild West’: Riding, climbing, rambling, swimming and more!
The final and most exciting element of the campaign - a short film - has just been finalised. You can take a look at it on YouTube here
Geoff Dodd, Creative Director at RH, said of filming the video 'When someone asks, ‘what did you do at work today?’ and your answer includes, mountain biking on the Quantocks, climbing in Cheddar Gorge,road biking around Glastonbury and wild swimming on Exmoor, you know it’s been a good day at the office.'
The campaign is targeted at younger families and active enthusiasts who are looking to take a holiday during the summer and has embraced social advertising to reach these audiences.
In addition, programmatic search and display advertising (including Youtube) has been used to target these audiences and drive them to the Visit Somerset website where they can find out more information and plan their adventure.
Rail 6 sheet posters formed the offline campaign and were placed at key rail station locations to drive awareness and showcase the beauty of Somerset & Exmoor through vibrant and eye-catching imagery in-keeping with the Wild West theme.