Youtube has reported that mobile video consumption rises 100% every year with video now accounting for 1/3 of all online activity. From cat videos, carpool karaoke to bad lip reading – you name it, it has probably gone viral with a huge 92% of mobile video consumers sharing videos with others. This digestible form of content has somersaulted itself into our daily activity online and is increasingly being used by advertisers and marketers alike in order to advertise to their intended target audience with reports that the average user spends over 16 minutes watching online video ads every month.
Video content marketing is fast becoming one of the most powerful tools to market your product or service. Video provides easily digestible content that prides itself on its ability to capture and retain consumer’s attention considerably longer than a text or image.
Besides its ability to encourage viewers to share, comment and engage with the medium, did you know that after viewing a video, 64% of viewers are more likely to make an online purchase? And that including video on a landing page could increase the chances of a conversion by 80%? It is figures such as these that demonstrate the huge impact that video marketing can have when including in a digital campaign.