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Instagram: A Story of Growth

Submitted by Eleanor Williams on

Instagram, your favourite photo-sharing, filter-selecting, aspirational food-filled social platform has seen huge growth in the past 12 months.

From Instagram Stories to Boomerang and Instagram Live Video, the platform has rolled out more than 20 new features within the last year encouraging more users to engage and produce photo and video content.

And it seems that these new features are pulling in the crowds.

Most recently Instagram reported that there are now 15 million business profiles creating content to share within their communities whether organically or as a paid advert.

Back in March, the platform announced that there were one million active monthly advertisers up from 200,000 the previous year. What's more, it seems that users are receptive to this advertising with over 120 million Instagrammers reported to have visited a website, received directions, called, emailed or direct-messaged to learn more about a business.  

Instagram Stories has grown from strength to strength, with well over 200 million users now using the feature on a daily basis.

With the addition of richer content and more chances to engage, it is not surprising that users are now spending more time on Instagram too. Those under 25 spend more than 32 minutes a day on Instagram, on average, whilst those 25 and older are spending more than 24 minutes of their day on the platform. 

As users turn to richer content we can expect to see the platform grow further, so what better a way to reach your target audience than introducing some Instagram advertising into your digital strategy. Get in touch today and find out how we can help you.