Meerkat poster

Their task
We have worked with Paignton Zoo for 14 years, developing marketing campaigns that span posters, TV, radio, literature and online. Our core brief is to increase attendance and spending whilst at the zoo. One example of how we tackled is exemplified by the zoo guidebook. In recent years sales had become static. RH was given the job of a complete redesign to bring the guide up to date and to make it a ‘must buy’.

Our solution
After our designers spent time at the zoo itself, meeting staff and experiencing the environment we developed several new design options. These were then researched with members of staff and members of the public. Sales of the new look guidebook are substantially up on the old version. Visitors are prepared to pay for a quality souvenir of their day out.