Accommodation brochure

Their task
The English Riviera has long been a favourite destination for holidays but in recent years it had suffered from public misconceptions. With the arrival of new marketing management we were briefed to design a fresh new look for their four key publications. Our task was to reposition the brand, to increase awareness of the English Riviera location and challenge people’s perceptions.

Our solution
Whilst working within their guidelines we evolved the look and feel of the accommodation guide in an aspirational manner. Although early days, brochure enquiries are up 100% over the previous year and stakeholder feedback has been positive. Looking forward we are pleased to have been retained by The English Riviera Tourism Company to design their 2012 Accommodation Guide.