Postgraduate press and magazine ads

Their task
Bath Spa University is a well-respected establishment, which needs to communicate with many differing audiences: potential new students, the residents of Bath and it’s own staff. We were charged to develop a marketing plan that included student recruitment across many different courses and a brand campaign that engendered a sense of pride amongst staff and local residents.

Our solution
Following a successful pitch we developed a consistent style to the University’s press and online communications. Focusing on the students themselves we have created a flexible design style that can communicate a variety of messages. Separately, we created brand campaign that highlights the achievements of the University and its students with the aim of raising the profile of the University in the local area.